Abstract: With the deepening of the new round of technological revolution and industrial transformation, corporate big data applications have increasingly become an important driving force for enhancing new quality productive forces. Based on data from Chinese listed companies from 2011 to 2023, this study systematically explores the impact of corporate big data applications on new quality productive forces and its underlying mechanisms. The empirical results indicate that big data applications have a significant positive effect on improving new quality productive forces. This impact is primarily achieved through optimizing resource allocation, promoting innovation and technological upgrades, and enhancing production efficiency. Furthermore, the heterogeneity analysis reveals that the role of big data in promoting new quality productive forces varies significantly across different market environments and industry characteristics. Specifically, in regions with better market conditions, technology-intensive industries, and highly competitive sectors, the enabling effect of big data is more pronounced. This study provides a new analytical perspective for understanding how big data applications contribute to the enhancement of new quality productive forces. Additionally, it offers empirical evidence for policymakers in optimizing industrial structures, promoting corporate digital transformation, and advancing new quality productive forces.

Key words:

new quality productive forces, big data application, digital economy, enterprise competitiveness

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