中国经济问题 ›› 2025›› Issue (03): 135-.

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反垄断监管对数字平台企业的经济影响———基于阿里巴巴的案例研究

  

  • 出版日期:2025-05-20 发布日期:2025-07-16

  • Online:2025-05-20 Published:2025-07-16

摘要:

近年来平台经济的迅猛发展对提高产业经济效率发挥了重要作用以阿里巴巴为代表的龙头企业在推动平台经济快速发展的同时也引发了各方对市场公平的探讨本文基于对阿里的案例研究通过大量手工采集的质性材料和财务数据从经济视角剖析了数字平台形成垄断的经济逻辑、从法规视角阐述了平台反垄断的法律基础同时本文考察了反垄断审查对数字平台企业产生的市场反应发现阿里与其他数字平台企业间除竞争关系外还存在默示合谋的可能从侧面印证了平台反垄断监管的必要性此外本文发现在阿里受到反垄断行政处罚后平台企业边际利润和研发投入均有所下降基于以上对于数字平台反垄断理论基础和政策效应的分析本文认为数字平台反垄断执法应兼顾市场效率出台配套产业政策维持平台企业创新动力鼓励龙头平台企业带动中小平台共同创新提升企业信心推动中国平台经济高质量发展

关键词:

反垄断监管, 平台经济, 竞争壁垒, 默示合谋

Abstract:

The rapid development of digital platforms in recent years has played an important role in improving the efficiency of the industrial economy; however, the growth of some leading companies such as Alibaba, while promoting the development of the platform economy, has raised issues of market equality.This study employs a case study of Alibaba, using fruitful hand–collected qualitative materials and financial information, and analyzes the commercial logic of how this online platform became the world's largest digital giant. Then we discuss the legal foundation of the antitrust enforcement that has recently been imposed on this digital giant. Meanwhile, we provide first-hand evidence about the effects of antitrust enforcement on market reactions and financial performance of other online platforms. We argue that there can be tacit collusion among Chinese digital platforms,which provides supportive empirical evidence for the recent antitrust enforcement.In addition, we find that after receiving antitrust punishment, Alibaba has encountered significant declines in profit margins and R&D expenditures, indicating that diminished monopolistic rents discourage the tech giant from engaging in innovative activities. Based on these findings, we argue that antitrust enforcement on digital platforms should be accompanied by a series of policies ensuring platforms' innovation motives, and leading platforms should be encouraged to work with middle–to–small platforms to achieve high–quality development of the digital industry. 

Key words:

 , antitrust regulation, platform economy, competition barriers, tacit collusion

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